For over a year and a half, the FCC has been studying the issue and is now considering new rules that would ensure that consumers can continue to access the programming they’ve paid for on the device of their choosing. However, the cable and content industries are fighting these rules every step of the way.
This summer, the cable industry has made an “apps proposal” that is light in detail and heavy with loopholes. Based on the limited information the cable industry has provided, there are significant concerns that the apps proposal would present challenges for device makers not affiliated with MVPDs, denying consumer choice and restraining competition. However, CVCC coalition member CCIA has offered a white paper, titled ‘Unlock the Box’ – How to Address Opposition and Boost Competition, identifying some ways that the FCC’s proposed rules and the apps proposal can coexist.
CCIA believes that concerns raised by opponents of the FCC’s rules can be addressed using existing technologies and practices that will assure that consumers can access the content for which they have paid. CCIA hopes that the information in the document will help the FCC develop a workable solution utilizing existing technologies and practices that will promote meaningful competition.